A Ban on Raja Rani Movie ?

It's known fact that Director Atlee's Raja Rani is one of biggest blockbusters of year 2013, The makers organized a grand function recently to mark its 100th day function. Now all of a sudden a Erode based Air Voice Info-Com has filed a case against the movie.
Siva Kumar of the Air Voice info-com has alleged that the film has misused his company's name and has asked the court to ban the film and not to telecast it in any TV channel. It's worth mentioning that Jai was shown as a customer care representative of Air Voice Mobiles in the movie.
The court has accepted Sivakumar's case for hearing. It's indeed strange to see someone seeking a ban on a movie that has crossed 100 days already.